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        Marketing & Sales

        Helping clients grow faster than the market

        Our people

        Liz Hilton Segel

        Senior Partner, New York
        Drives revenue growth and profit improvement for companies in consumer-facing industries by partnering with clients on transformations, including...

        Paul McInerney

        Senior Partner, Tokyo
        Brings deep customer insight and marketing and sales experience to leading consumer packaged goods and retail companies

        Jesko Perrey

        Senior Partner, Düsseldorf
        Helps clients deliver above-market growth by transforming their marketing and sales capabilities. Leads our Marketing and Sales Practice globally

        Dennis Spillecke

        Senior Partner, Cologne
        Coleads the Marketing & Sales Practice in Western Europe and helps clients to run customer-centric transformations, build marketing analytics...

        Eric Hazan

        Senior Partner, Paris
        Coleads the Marketing & Sales Practice in Western Europe and brings extensive knowledge of strategic marketing, as well as digital transformations...

        Alexander Sukharevsky

        Senior Partner, Moscow
        Leads McKinsey Digital and our commercial work in Africa, the CIS, the Middle East, and Turkey, shaping commercial and digital transformations...

        Tjark Freundt

        Senior Partner, Hamburg
        Helps clients achieve superior growth and customer centricity, with a special emphasis on logistics, insurance, and energy companies

        Brian Gregg

        Senior Partner, San Francisco
        Enables clients to achieve above-market growth by combining advanced analytics, consumer insights, and agile operating models to power commercial...

        Rock Khanna

        Senior Partner, Chicago
        Co-leads McKinsey’s solutions, a vibrant portfolio of assets combining the firm’s functional and industry expertise with proprietary data sets...

        FEATURED CAPABILITIES

        Periscope

        Periscope accelerates commercial transformations and ensures lasting performance improvement, driving a 2–7 percent increase in return on sales.

        Consumer Marketing Analytics Center

        We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.

        Marketing Solutions

        McKinsey’s Marketing Solutions were made with the marketer in mind. These tools translate complex marketing return-on-investment (ROI) data into simple designs and visualizations to help marketers across widespread organizations do what they are supposed to do with data: make better decisions.

        IMPACT STORIES

        Logistics company builds value by consolidating brands

        Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.

        Targeted online marketing programs boost customer conversion rates

        Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.

        Understanding the customer's true preferences to improve profits

        Migrating banking customers to more profitable products increases checking account revenues by 20 percent.

        Finding out where consumers make their decisions

        A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.

        FEATURED PUBLICATION

        Book

        Marketing Performance: How Marketers Drive Profitable Growth

        Drive marketing ROI with an investor’s mindset and a proven toolkit

        Featured event

        Event

        What CEOs really think about marketing, creativity, and growth

        Join McKinsey at Cannes Lions to hear our latest findings on how to quantify the impact of creativity and track the evolution of its definition.

        MORE FROM THIS PRACTICE

        Interested in a career in Marketing & Sales?

        We are currently looking for experienced professionals across all marketing and sales disciplines.

        Connect with our Marketing & Sales Practice

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