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      Insights on Consumer Packaged Goods


      An incredible year for Impossible Foods

      – CFO David Lee believes the company’s continued success will depend heavily on its ability to create many more “craveable” products and to maintain its corporate culture.

      ‘Power partnerships’: Manufacturer–retailer collaborations that work

      – Our research shows that when consumer-goods manufacturers collaborate more closely with retailers, they outperform their competitors.... We identified four principles for fruitful partnerships.

      Six governing considerations to modernize marketing

      – Legacy structures and operations are keeping companies from taking full advantage of technology.

      Defining ‘on-time, in-full’ in the consumer sector

      – Managing modern consumer-goods supply chains is demanding, but measuring supply-chain performance should be simple. It isn’t... yet—because of an inconsistent approach to the critical OTIF metric.

      Automation and the talent challenge in US consumer packaged goods

      – US consumer products companies are facing a manufacturing-labor crisis. It’s time they took a fresh look at their automation... options.


      Consumer 2030: Western Europe

      The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

      Featured publications


      Operations as a competitive advantage in a disruptive environment

      This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.

      Perspectives on retail and consumer goods, Number 7

      – The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.

      Want to learn more about how we help clients in Consumer Packaged Goods?



      Five insights into the views and behaviors of the US dairy consumer

      – Dairy companies that can tailor their product offerings to the evolving tastes of consumers will be better positioned for growth.

      When you pick that pre-worn jacket, the environment wins too

      – Andy Ruben of Yerdle draws on his experience in sustainability to discuss how companies can enter—and thrive in—the... circular economy.

      Alternative proteins: The race for market share is on

      – Consumer interest in non-meat-based protein options is increasing globally. Food industry players that want to capture the opportunity... must understand the evolving market dynamics and where to place their bets.
      Article - McKinsey Quarterly

      The Chinese luxury consumer

      – If you’re in luxury goods and services, China is the story.

      Marketing consumer durables in India: A journey into the minds of digital-age consumers

      – A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey—when... it counts the most.

      How lessons from the record-breaking 2018 holiday season can inform retailers’ 2019 strategy

      – Black Friday and Cyber Monday are months away, but savvy retailers are incorporating lessons from last year’s holiday season... into this year’s marketing.

      Digital transformation in China’s dairy market: An interview with Fonterra’s president for Greater China, Christina Zhu

      – The executive shares her experience with leading a digital transformation in China.

      The evolving perspectives and strategies of dairy executives

      – The past several years have seen a significant shift in how dairy CEOs are viewing future opportunities.

      How a cosmetics giant reaches Chinese consumers: An interview with Shiseido CEO Masahiko Uotani

      – China has become a critical growth engine for this global cosmetics powerhouse.

      Catering to China’s diverse appetites: An interview with Kang Shi Fu CEO James Wei

      – The company has maintained a competitive edge by catering to the diverse and hyperlocal tastes of Chinese consumers.

      Winning with new models in packaging

      – The global packaging industry could change significantly by 2030. Here is what you need to know to stay competitive.
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      Connect with our Consumer Packaged Goods Practice