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        Technology, Media & Telecommunications

        Navigating rapidly changing markets to promote innovation, capture new opportunities, and create value

        Technology, media, and telecommunications companies are at the heart of the digital economy—building the infrastructure and devices that connect people, businesses, and countries. Companies across these industries generate more economic profit than any other sector of the global economy, yet they are not shielded from the disruptions that they themselves create.
        We help technology, media, and telecommunications leaders create value in this rapidly changing market—to build internal capabilities, integrate digital and analytics tools into their organizations, and transform the ways in which they work to improve their business in substantial, sustainable ways.

        How we help clients

        Consumer Technology & Media

        Powering consumer growth and disruption

        Telecommunications Operators

        Integrating new tools and technologies to improve business outcomes

        Enterprise Software

        Accelerating growth amid a shifting industry landscape

        Digital IT Services

        Driving growth and competitiveness in the digital era

        Technology Infrastructure

        Attaining growth amid unprecedented disruption

        Startups & Venture Capital

        Accelerating the next generation of innovators


        of top 50 global telecom operators served


        of the top 10 technology providers served


        of the top 12 media & entertainment conglomerates served


        fast-growth startups served

        Impact stories

        Conducting an agile IT transformation

        A successful, end-to-end IT transformation simplified the customer experience, reduced the time to market, and improved efficiency.

        Validating 5G strategy through data analysis

        By analyzing diverse data sets, we helped create an integrated commercial and technical 5G strategy, revealing new opportunities to capture value.

        Simplifying the customer journey

        By simplifying, improving, and innovating digital services, we helped a mobile operator create a compelling customer experience that increased digital sales by 300 percent.

        Shifting software services to cloud and building new capabilities

        Learn how a global software company transitioned to the cloud, reskilled 40 percent of its workforce and reduced its cost base by 10 percent after two years.

        Featured Capability

        Software Product Management & Development

        We help companies build or advance their product-management and R&D functions, using advanced analytics, maturity-assessment tools, and proprietary learning offerings.


        Mobile World Congress 2019

        Growth opportunities for telecom operators depend on leveraging digital technology and analytics.

        Cannes Lions 2019

        Join McKinsey—in partnership with Cannes Lions—to hear our latest findings on how to quantify the impact of creativity and track... the evolution of its definition.

        Featured Insights

        Interview - McKinsey Quarterly

        All in: From recovery to agility at Spark New Zealand

        – Three members of the telco’s top team describe the challenges and rewards of implementing agile rapidly—and the power of a “no plan B” approach to change.

        AI in storytelling: Machines as cocreators

        – Computers don’t cry during sad stories, but they can tell when we will.

        How tech giants deliver outsized returns—and what it means for the rest of us

        – Networks and platforms reign within high tech, media, and telecom. Understanding the sector’s dynamics is increasingly important... for executives in all industries.

        Are telcos prepared to lay the foundation for the digital future?

        It’s a pivotal moment for telcos. 5G networks are hailed as the communications foundation for smart cities, connected factories,... and a host of innovative new technologies. Yet the cost and complexity of building out 5G is considerable, with still uncertain returns.

        Enterprise software: An industry in transformation

        Software leaders contend with a growing array of challenges, and new commercial models, artificial intelligence, and digital technologies... are raising the competitive bar. This suite of articles offers our latest thinking to navigate changes and to capitalize on the opportunities they present.

        Related Practices


        Changing trajectories through holistic interventions in performance, capabilities, and health

        McKinsey Accelerate

        Helping clients to accelerate and sustain their transformations through capability building, execution excellence, and leadership... development.

        New at McKinsey blog

        Blog Post

        SXSW Interactive 2019: The big ideas that got us talking

        – Flying cars, disruptive products and winning design are a few of the topics McKinsey experts shared at 2019 SXSW Interactive.
        Blog Post

        What we heard at MWC Barcelona 2019

        – As we wrap up our third year at MWC, we caught up with three of our attendees to get their takeaways.

        Featured experts

        Wajih Abou-Zahr
        Senior Partner, Dubai
        Brings deep experience in telecommunications, helping leading companies win market share, drive top-line growth, and transform...
        Venkat Atluri
        Senior Partner, Chicago
        Builds and transforms businesses by pursuing cutting-edge technologies and cross-sector opportunities
        Kim Baroudy
        Senior Partner, Copenhagen
        Serves clients in the telecommunications, technology, private-equity, and financial-technology sectors—including financial...
        Adam Bird
        Senior Partner, Munich
        Deep experience and expertise advising clients on critical issues facing digital marketing, media, and entertainment
        Marina Cigarini
        Senior Partner, São Paulo
        Draws on deep expertise in digital, advanced analytics, and marketing and sales to help high-tech, telecom, and media clients...
        Chandra Gnanasambandam
        Senior Partner, Silicon Valley
        Helps high-tech companies transform performance by setting business, product, and go-to-market strategies that create sustainable...
        Ferry Grijpink
        Senior Partner, Amsterdam
        Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.
        Pallav Jain
        Senior Partner, Atlanta
        Helps leading telecom and high-tech companies drive performance by leveraging big data and analytics
        Axel Karlsson
        Senior Partner, Hong Kong
        Draws on his expertise in technology, strategy, and operations to help telecommunications, technology, and media companies improve...
        Vladimir Kulagin
        Senior Partner, Moscow
        Leads projects on strategy, marketing, pricing, customer centricity, organizational development, and operational efficiency in...
        Eric Kutcher
        Senior Partner, Silicon Valley
        Leads McKinsey’s global High Tech, Media & Entertainment, and Telecommunications Practices, bringing engineering and enterprise...
        Philipp Nattermann
        Senior Partner, London
        Works extensively with telecommunications and media companies on addressing the challenges arising out of market transition to...
        Mitra Mahdavian
        Partner, Silicon Valley
        Mitra is a leader in McKinsey’s Digital and Marketing & Sales Practices, supporting high-tech companies on growth and go-to-market...
        Paul Roche
        Senior Partner, Silicon Valley
        Leads McKinsey’s global Software Practice, advising online and IT services companies on go-to-market, performance-improvement,...
        Yael Taqqu
        Senior Partner, New York
        Drives innovation and go-to-market performance for leading companies in the telecommunications, technology, consumer, and media...
        Saf Yeboah-Amankwah
        Senior Partner and Managing Partner, Washington DC
        Committed to helping African institutions become “local champions” and world-class institutions.
        Lareina Yee
        Senior Partner, San Francisco
        Leads McKinsey’s global technology hardware and services work, advising high-tech, media, and industrial companies on innovative...

        Connect with our Technology, Media & Telecommunications Practice